Channels & Messaging

Our messaging and marketing mix needs to be defined differently depending on which audiences are located on different platforms.

On the broad social platforms, where the aim is to reach our stretch audience, the messaging needs to remain easy to understand and focused on how fun the game is, the backstory, and endangered animal feature. Any reference to the crypto features should be easy to understand and implement.

Messaging to our core audience needs to be more targeted on platforms such as Telegram and Discord. The messaging should focus on the use of our cryptocurrency $FFOX and decentralised nature of the game; along with the rarity of our NFT series.